Sparrow Print N Ship | Promotional Products & Apparel | Summerville, SC

Generation Z vs. Millennials: What’s the Difference?

Jul 6

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

Your Product Decorating Questions Answered

Feb 23

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

Branding 101: Let’s Talk Logos

Oct 20, 2025

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

The Power of Perceived Value

Oct 13, 2025

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Using Customer Profiles to Find the Perfect Promo Products

Sep 28, 2025

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...